Federal New Democrats are introducing their new leader to Canadians with the biggest non-election advertising campaign ever launched by the party.

A French television ad featuring Thomas Mulcair begins airing today; English ads are to follow after the Easter break.

The 15-second French ad shows Mulcair rolling up his shirt sleeves, looking directly into the camera and stating simply: “We continue.”

“A government that listens to Quebecers, an economy greener and more prosperous for everyone. It’s possible,” he says.

He exhorts Quebecers to “build the future together.”

NDP national director Chantal Vallerand says Mulcair and “his positive message of fighting for people” will be aired in every region of Quebec, on the web and during popular TV shows such as Tout le monde en parle.

“Unlike with past Opposition leaders, the New Democrats aren’t just sitting and waiting for Conservative attacks,” she says.

Publicité télé du NPD – “Notre engagement”