‘Ugly Christmas sweaters’ are big business in Vancouver
Co-owner of trendy East Vancouver retailer says demand has “skyrocketed”

Chris Boyd and Jordan Birch founded the ‘Now That’s Ugly Society,’ a group dedicated to celebrating the holidays while wearing atrocious sweaters. They’ve been hosting ugly sweater parties for over a decade.

The pair has even petitioned the City of Vancouver to declare an “Ugly Sweater Day.” They’ve been selling buttons in support of their campaign, and donating the proceeds to charity.


A Brief History of the Ugly Christmas Sweater